Embossing tape

The company name and trademark "Dymo" is often associated with this sort of label as their CEO Rudolph Hurwich first introduced it as a consumer product in 1958.

[2] The machine features multiple embossing dies arranged on two parallel wheels.

The embossed characters stand out from the tape and look white due to stretching of the plastic.

Unlike paper labels, embossing tape is very durable, does not fade over time, rarely leaves a sticky residue, and does not break upon removal.

The practice was particularly common during the 'grunge typography' graphic design period of the 1990s and 2000s, which often used composited images produced by computer.