Embu is a town located approximately 125 kilometres (78 mi) northeast of Nairobi towards Mount Kenya.

It is the commercial hub of the Central Eastern part of Kenya and provides an avenue for trade, tourism and highway transit between the national capital and the Northern Frontier.

Today they have cash crops like coffee, tea, miraa and macadamia The Municipality of Embu has an elevation of 1,350 metres (4,429 ft), and is located on the foothills of Mount Kenya.

This town is fast growing due to the situated Mungania Tea Factory and as well as a county hospital and a police line in the area.

Other small towns in Embu are Kibugu, Karurumo, Rukuriri, Mukuuri, Kathageri, Kanja and Manyatta.

The national Independent church of Africa is located at Gakwegwori (Mwamba Imara), Kianjokoma, Kiriari, Kithunguriri, Kamugere, Mukuuri, Keria, Kibugu, and Kavutiri.

Another Protestant church, the first encountered, on entering Embu from Kirinyaga county is that of the Kenya Assemblies of God (KAG).

Embu forms a municipality that has seven wards (Blue Valley, Itabua, Kamiu, Kangaru, Majengo, Matakari and Njukiri).