The music video, which was directed by White Room and possessed an atmospheric quality, was notable for its painted rotoscoping effect, marking a first in Greek cinematography.

Rouvas performed the song at the MAD Video Music Awards 2010 with a stage show that received wide acclaim for its unique camera work and concept.

[5] However, this did not materialize due to the entertainer's work obligations and thus he gave his acceptance speech via satellite from Thessaloniki[8] where he had recently launched his Politia Live Clubbing concert series.

"Emena Thes" was directed by White Room,[9] who Rouvas had first collaborated with for the video of "Na M'agapas" in 2005 as well as "Mila Tis", "Ego Travao Zori", Ola Gyro Sou Gyrizoun", and "Zise Ti Zoi" later on, making him one of the first artists to work with the company in its beginning.

During the filming, Rouvas informed fans of his whereabouts via his account on the social networking website Twitter, posting a photograph of himself on set that revealed one of his looks for the video, which was a black outfit with dark aviator sunglasses.

[9] Of those ten, two women were chosen to star in the video with Rouvas, Cypriots Lorena Savvidou from Lemesos and Rafaela Savva from Nicosia.

The remaining winners also met Rouvas and were allowed to follow the duration of filming as well as be involved in the creation of the music video in more minor roles.

The video chronicles the romance and conflict between the singer and his love interest, while making heavy use of visual art, with each scene presented as a watercolour painting, while in the intervals close-ups of Rouvas singing in front of a black background are shown.

Snippets of love scenes are also played, while in some parts they are each shown separately and close-up shots show the woman's make-up smeared from crying, while animated tears also run down her face.

[11] It received favourable reviews from Cypriot music network Music.Net.cy who praised the direction by White Room, calling it "beautiful" and were also approving of the animation.

The music subsequently began with Rouvas singing in front of a stand and playing guitar simultaneously, while below him a grid exuded gold lighting and smoke and behind him an outtake of the then-unreleased music video, featuring a close-up of Rouvas singing in front of a black background, as well as additional imagery, was played on the video wall.