The duo had previously produced Rouvas' massive 2007 hit "Ola Gyro Sou Gyrizoun" as well as "Stous 31 Dromous".
With filming nearly completed, as well as taking a break from international projects, Rouvas returned to Greece in Spring of 2008.
Kontopoulos and Rouvas decided to release the song as a digital download in order to test the market.
The video features Rouvas dressed in sleek black clothing, singing and dancing in front of a bright blue background full of graphic shapes and designs and elaborate lighting.
Critical reception of the song was very favorable, as was that of the commercial audience who supplied a strong demand for airplay.