The duo had previously produced Rouvas' massive 2007 hit "Ola Gyro Sou Gyrizoun" as well as "Stous 31 Dromous".

With filming nearly completed, as well as taking a break from international projects, Rouvas returned to Greece in Spring of 2008.

Kontopoulos and Rouvas decided to release the song as a digital download in order to test the market.

The video features Rouvas dressed in sleek black clothing, singing and dancing in front of a bright blue background full of graphic shapes and designs and elaborate lighting.

Critical reception of the song was very favorable, as was that of the commercial audience who supplied a strong demand for airplay.