His sensational style led to his dismissal from the newspaper in 1924 over a series alleging that medical quacks were operating in the state with credentials from diploma mills.
Macfadden had wanted to call his tabloid The Truth, but eventually settled for New York Evening Graphic, with Gauvreau as managing editor.
In his autobiography, Gauvreau, who had drawn newspaper cartoons in his early days, took both credit and blame for the composograph, and admitted getting carried away with it, especially when creating farcical bedroom scenes to accompany stories about a sensational divorce case.
[8] Gauvreau's 1935 book about a trip to Russia, What So Proudly We Hailed, got him fired by Hearst, but he continued to write, and later edited a pictorial magazine, Click, for Moses Annenberg of The Philadelphia Inquirer.
His books, starting with two quasi-autobiographical novels about "tabloidia", include Hot News (1931), The Scandalmonger (1932), What So Proudly We Hailed (1935), Dumbells and Carrot Strips (with Mary Macfadden, 1935), My Last Million Readers (1941), Billy Mitchell: founder of our Air Force and Prophet Without Honor (1942), and The Wild Blue Yonder: Sons of the Prophet Carry On ( with Lester Cohen, 1945).