They renamed the company Legnano (company)|Legnano (the name of Bozzi's hometown) using a swordlifting legendary warrior (Alberto da Giussano) symbol painted by the cyclist Alfredo Binda, based on the Battle of Legnano.
Along with Frejus they had immediate racing success with cyclists as Eberardo Pavesi (being the manager), Alfredo Binda (1922), Gino Bartali (1936), Fausto Coppi (1939), Ferdinand Kübler (1950)[3] and Ercole Baldini (1956) in the Giro d'Italia, Tour de France and other races until 1965.
The company also made mopeds (1954–68), while the bicycle business was acquired by the main rival Bianchi.
In 1907 Emilio Bozzi began a joint venture with Franco Tosi Meccanica to market Wolseley Italiana bicycles, for which he had exclusive rights.In 1927 Franco Tosi exited the joint venture, leaving Bozzi the sole owner of the Legnano company, which changed its name to “Legnano”.The company's emblem was an icon, sketched by Alfredo Binda, depicting the Monument to the Warrior of Legnano.
In 1947, Legnano also acquired the rights to the Turin bicycle industry “Frejus.” A few years later, the company also produced moped (1953-1979[5])).