During this era, the company began to experiment with innovative materials like Lycra for cycling shorts, gradually replacing the traditional wool with synthetics.

More teams and more races meant greater visibility for cycling as a sport, this led to new partnerships with high profile sponsors that demanded accurate brand representation.

New skills and technology which enabled a faster way to produce cycling apparel was fully embraced by Santini to cope with this demand, firmly placing the company at the forefront of the industry.

Santini devoted considerable resources to research and development of advanced fabrics and manufacturing technologies to create high-performance cycling apparel.

Fifty years of manufacturing some of the world’s most famous cycling jerseys; with a heritage bounded undeniably to the very history of the sport of road racing.

This authenticity and proud legacy led the company this same year to become the official clothing partner of Eroica, the international, world famous vintage cycling event.

This collaboration saw Santini reprising original production methods to design an entire line of vintage replica wool cycling garments; some of which were based on precise items manufactured decades before.

Successful collaborations with high-profile cycling teams like Trek-Segafredo led to the introduction of apparel that could provide protection in adverse weather conditions.

Santini also sponsors other significant cycling events like Paris-Roubaix, Liège-Bastogne-Liège, Fleche Wallone, Paris Tour, and important stage races such as Paris-Nice and Criterium du Dauphiné.

Santini renovated an old factory, creating a genuine campus where the office building and the production facility are surrounded by over 10,000 square meters of park.