[6] There are two Emma Bridgewater shops in London as well as two outlet stores, located at the company's factory in Hanley, Stoke-on-Trent, and in Bicester Village, Oxfordshire respectively.

[7] The company was founded by Emma Rice, née Bridgewater, in 1985 when being unable to find a suitable cup and saucer for a gift for her mother she decided to create her own.

[14] Sponge painted decoration was a historically common technique in the British pottery industry, but had fallen out of manufacturing practice until it was revived by the company in the 1980s.

The company's pottery designs are adapted for application onto textiles, glass, tin, stationery, and melamine.

[20] Matthew Rice is a painter, architectural writer[21] and illustrator[22] and also designs for the company, and he indulges his passion for birdlife in the Birds range.

[24] Bridgewater backed Stoke-on-Trent's bid for UK City of Culture when speaking to BBC News in 2017.

[28] Emma Bridgewater was interviewed on BBC Radio 4's Desert Island Discs by Kirsty Young in 2016.

[33] Recent speakers have included Mary Portas, Viv Groskop Elizabeth Day, Christopher Eccleston, Lauren Child, AN Wilson, historian Tom Holland, author Ben Macintyre, historian Andrew Roberts, Rachel Reeves MP, Greenpeace UK's Will McCallum, biographer Jenny Uglow, the National Trust's Nino Strachey, the V&A Museum's Oriole Cullen and Claire Wilcox, and novelist Deborah Moggach.