In 2024, she became a co-host of the Netflix dating show Love Is Blind: UK, alongside her husband Matt Willis.

[6] She began modelling at the age of 15,[7] and during her career worked for a range of magazines, retailers and companies including Marie Claire, Elle, Vogue, GAP and Chanel.

[12] In 2015, Willis was a team captain on the six-part ITV2 comedy panel show Reality Bites, hosted by Stephen Mulhern.

On 3 March 2018, Willis made a surprise appearance on Ant & Dec's Saturday Night Takeaway, as she presented Win the Ads while the main hosts playing the game as part of the show's 100th episode.

[19] In 2011, it was confirmed that she would be returning to the revived series, presenting the spin-off show Big Brother's Bit on the Side.

On 13 March 2013, it was reported that Brian Dowling would be axed from Big Brother[20] and be replaced by Willis with a source saying, 'Brian has been a great host but Emma is seen by channel chiefs as a true successor to Davina.

[22] Willis infamously interrogated Winston McKenzie during his exit interview on Celebrity Big Brother over his controversial opinions.

[24] In 2013, Willis was confirmed as the replacement for Holly Willoughby on the BBC One talent show The Voice UK.

On 11 January 2014, she began co-presenting the third series with JLS singer Marvin Humes, who replaced Reggie Yates.

[27] On 5 August 2012, Willis began co-presenting Sunday Morning Breakfast with Stephen Mulhern across the Heart network.

[29] On 5 July 2008, Emma Griffiths married Busted member Matt Willis at Rushton Hall, Northamptonshire, after three years of dating.

[46][47] In an episode of Who Do You Think You Are?, Willis confirmed that she has longstanding roots in Birmingham, with her family tree being traced back to her great-great-great-grandfather, who was named James Gretton and was listed as a Horn and Hair Merchant in the census records.

The revelations about her ancestry left her extremely uncomfortable with the actions of one, who she discovered was a violent Orangeman, but overall she was happy to have found a connection to her more broad Irish heritage.

[51] During the COVID-19 pandemic in 2021, Willis and her husband completed training with St John Ambulance to act as vaccination volunteers.