The company changed its name on December 13, 2010, to Emmanuel Ray Promotions Limited and closed down in April 29, 2014.
[7] In the same year, he reported from Brighton Fashion Week and presented at the annual 46th Botswana Independence Day celebrations in London.
The column gave an account of fashion, show business and lifestyle from a man's perspective.
From 2010 onwards, the column appeared on Laissez Faire, a London-based free newspaper focusing exclusively on art and culture.
'Diary of an It Boy' was also the newspaper's only column to appear in print twice, and in five digital publications simultaneously, on a monthly basis; Superstar Magazine, Break London Radio's website, The Style Column, Work in Fashion, My Kali Mag and kontraPLAN fashion journal.