Emplifi is an American private company headquartered in Columbus, Ohio.

Emplifi's predecessor Socialbakers was a social media monitoring and analytics company based in Prague, Czech Republic, founded in 2008.

[5] In 2020, customer engagement software company Astute acquired Socialbakers.

[6] At the time, Socialbakers was one of the last remaining major independent social media analytics companies.

[1] In 2022, Emplifi attained unicorn status with an additional investment that valued the business at more than $1 billion.