Enchirito

Enchirito (Spanish pronunciation: [entʃiˈɾito]) is the trademarked name of Taco Bell's menu item of the Tex-Mex food similar to an enchilada.

[1] Taco Bell's original Enchirito of the 1970s was advertised as a special tortilla filled with ground beef, pinto beans, and diced onions; topped with red sauce, shredded cheddar cheese and three black olive slices.

[5] Taco Bell registered the name with the United States Patent and Trademark Office as a service mark in May 1970.

The coining of the name Enchirito (a portmanteau of the words enchilada and burrito) for this item was a peculiar action by Taco Bell.

[7] Although Taco Bell officially discontinued the Enchirito in 1993, some customers still ordered them, and word spread through the Internet that many restaurants would still prepare them with the ingredients they had available.