[3] After Rasyid was assigned to Geneva, Switzerland, as a staff representative of Indonesia to the United Nations, Endy decided to continue his education in England, where his older brother, Satri Bayuni, was working for Natrabu travel agency.
[4] After graduating from university, Endy joined his brother at Natrabu travel agency in London, sending British tourists to Indonesia.
His parents hoped he would join the Foreign Affairs Ministry and work for the diplomatic corps, but Endy felt the salary of an Indonesia-based civil servant was too low.
When Ida gave birth to their first child, Lutfi Oscar Bayuni, Endy began looking for alternative employment with a higher salary.
[5] He served as interim chief editor from 2016 to January 2018, after his predecessor, Meidyatama Suryodiningrat, was selected by President Joko Widodo to lead Indonesia's Antara state news agency.
[6][7] In his capacity as senior editor, Endy writes regular columns on Indonesian politics, foreign affairs, economic development, Islam and the changing media industry.
He likened the Board to a "supreme court", saying the independent body would consider freedom of expression and human rights principles when determining whether certain content on Facebook and Instagram should be removed or allowed to stay.