[1][2] EBM owns the Pied Piper trademark in Pakistan.

[3] English Biscuit Manufacturers (EBM) was founded in 1965 as Peek Freans Pakistan Limited through a joint venture with 25.25 percent shareholding held by Peek Freans and 74.65 percent by House of Manji.

[5] A few years later, Manji family sold its stake to Arag Group.

[6] In 1967, EBM began producing the Peek Freans biscuit in Pakistan.

[5] EBM also established the Centre of Excellence with an investment exceeding 20 million Rupees to support research and development in food technology, nutrition, biochemistry, and related fields.