[2] Cardiff City became the first second division club to sign a sponsorship deal and carried the “SuperTed” flash which became an iconic collectors item and replica shirts are still sold to this day.
The last major English competition to negotiate a sponsorship deal was in fact its oldest, the FA Cup.
[51] The first English club to secure a sponsorship deal was Derby County, they only wore the football tops featuring the Saab sponsor once for a photo shoot.
[2] The scheduled broadcast of a match between Aston Villa and Brighton & Hove Albion on 22 October 1980 was cancelled as both teams refused to play without sponsors on their shirts.
[52] Newcastle United and Bolton Wanderers were fined £1,000 for wearing shirts with advertising in FA Cup games in January 1981.