[1] The music video was directed by the filmmaker Marc Fusco and was premiered on Shonda Rhymes' Shondaland.
[2] The single was released in conjunction with a campaign spearheaded by Moye called #IAMENOUGH.
[citation needed] The campaign ran from April 28 to May 2019, when Moye asked everyone to put up an image of themselves with the hashtag #IAMENOUGH to celebrate who one is at this moment and to claim that one is perfect just the way one is.
The campaign sparked a global movement when other celebrities such as Yolanda Adams, Shawn Stockman from Boyz II Men and Kathy Sledge from Sister Sledge posted images of themselves to their social media accounts.
[3] Moye encouraged everyone to buy the #IAMENOUGH shirt with all proceeds going to her foundation, DriveHope.org.