[5] The company made its initial public offering on the AIM exchange on 21 December 2004, raising funds that were used to complete the €105-million acquisition of Casino-Club on the same day.

[15] In mid-2018 a shareholder rebellion forced out GVC director, Peter Isola, after reports showed that two executives at the company earned a disproportionate £67 million in salary.

[16] In July 2018, GVC agreed to a $200-million deal with MGM Resorts International to capitalise on the newly liberalised US sports betting market.

[20] In July 2020, Shay Segev, GVC's chief operating officer (COO), succeeded Alexander as CEO following his "surprise departure" after 13 years in charge.

[21] The same month, the UK tax authority HM Revenue and Customs announced that it was widening the scope of its investigation into “potential corporate offending” related to GVC's former Turkish-facing online gambling business, which it had sold in December 2017.

[28] In January 2021, Segev stepped down as Entain CEO and was succeeded by Jette Nygaard-Andersen, who became the first woman to lead a UK-listed gambling company.

[31][32] In November 2021, it was reported that Entain had sold the Betdaq business, which had been acquired by Ladbrokes eight years earlier, back to its original founder Dermot Desmond.

[38][39] In January 2023, Entain acquired the Dutch online gambling company, BetCity, from Sports Entertainment Media for £398 million.

[43] On 29 February 2024, Entain, announced its decision to withdraw from Responsible Wagering Australia, coinciding with the Australian government's preparations to implement stricter betting advertisement restrictions.

In December 2024, Australian Transaction Reports and Analysis Centre (AUSTRAC), took legal action against Entain, for failing to meet anti-money laundering (AML) and counter-terrorism financing (CTF) requirements.

[49] In July 2018, GVC announced a 50/50 joint venture with US Hotel and Casino operator MGM Resorts International to create a sports betting and online gaming platform targeting the U.S. market in states where such activities are legal.

The bwin brand has been associated with sponsorship of a number of football teams including Real Madrid,[51] A.C. Milan, Bayern Munich, Manchester Utd and Juventus.

BetCity was founded in 2020 by the Sports Entertainment Group (SEG), a Dutch company known for operating the football club FC Den Bosch.

This included their UK bookmaker estate, a new business for GVC bringing the two customer brands Ladbrokes and Coral into the corporate portfolio.

In October 2012, Sportingbet announced that it had agreed to preliminary terms for a £530 million takeover bid from both GVC and William Hill.

The company's US-driven revenues were hit by the passing of the Unlawful Internet Gambling Enforcement Act (UIGEA) in the United States.

[66] Following the 2011 merger of PartyGaming PLC and bwin Interactive Entertainment AG, partycasino became one of GVC's leading casino brands.