It offers an array of research, consulting, and communications services.

The company's opinion polls results have been used by Canadian news media.

The company's services include public relations, brand strategy and planning, creative & video, government relations, influencer marketing, and paid media, among others.

In March 2017, the company released the second annual CanTrust Index, which measured Canadians' trust across a wide range of topics, industries, and sectors.

In March 2018, Environics Communications rebranded as Proof Inc. [6] Proof released the third annual CanTrust Index, continuing the trend of measuring Canadians' trust across topics, industries, and sectors.