The ETA aims to raise awareness of the impact that transport has on the environment and help individuals and organizations make positive changes in their travel habits.
[2] The ETA has built a number of unusual vehicles over recent years to promote sustainable transport as well as its own insurance products, two of which have gained Guinness World Records.
1993 - The ETA publishes Britain's first Car Buyers' Guide for people wanting to buy greener vehicles.
1997 - The ETA inaugurated the world's first national Car Free Day as part of Green Transport Week, which is now held on 22 September every year.
Via the 20's Plenty for Us organisation - partially funded by the ETA, an estimated 13 million people will be living on streets at 20 mph within the year.