[5][6] It was also included in The Guardian's 'Children's Books of the Year' and read by Mr Tumble on the BBC on Christmas Day.

[7][8] The Longer the Wait, the Bigger the Hug came out in June 2021, followed by The Roar and Merry Whatmas, which was named one of the top picture books of 2023.

[9] Secret Agent Elephant is illustrated by Ross Collins and published by Hachette Book Group.

[11] The Case of the Missing Cake is illustrated by Marc Boutavant and published by Walker Books.

[13] McLaughlin is a creative director at Channel 4, where he has worked on Complaints Welcome, Taskmaster, Derry Girls, The Great British Bake Off and the Paralympics[14] for which he won the Cannes Lions International Festival of Creativity Grand Prix.