The portal allows farmers and entrepreneurs find information about bovine animals, buy or sell livestock, frozen semen and embryos.

It also helps them to check information on feed and fodder and manage the transportation of animals once a purchase is made.

It is a part of the Narendra Modi-led NDA government’s ‘National Mission on Bovine Productivity’ for which Rs 825 crore of funds have been allocated.

Sellers can create an account, upload the details of the animals, including images, edit those, and provide other relevant information along with their complete address so that buyers can easily reach out to them.

After submitting the details, they need to bring the animals at Germ Plasm Market Place for public view.