Its aim was to publish "fiction, non-fiction, and luxury illustrated and specially-commissioned works".
[1] Its first book was a coffee-table book, KRETEK: The Culture and Heritage of Indonesia's Clove Cigarettes by Mark Hanusz.
The firm has also published three works by Indonesia's renowned fiction writer, Pramoedya Ananta Toer.
[2] On 21 March 2007, Equinox Publishing released a series of out-of-print books using print on demand technology.
However, during the launch, Indonesian Attorney General Abdul Rahman Saleh gave the publisher verbal permission for the books to be distributed in Indonesia.