Increased competition and slim margins in heavy equipment sales and rental place a heavy burden on manufacturers, dealers, rental companies and service businesses to improve their service performance.
Improving service in these conditions is critical to maintaining margins and growing profitability.
[1] The ESM&R approach provides an integrated view of the heavy equipment business.
(1) This enables companies to move to proactive service approaches and make better business decisions.
The ESM&R approach directly links to the concept of the equipment life-cycle which demands continuous control and a historical record – from the initial forecasting and sale of the equipment, through to shipping, renting, servicing, overhaul and final disposal.