[1] Founder and President Laurent Adamowicz established EChO - Eradicate Childhood Obesity Foundation, Inc. in 2015 with researchers and public health advocates Dr. George Blackburn, Dr. Steven Heymsfield, Eric Rimm, and Pastor Raymond Jetson.
The foundation aims to create innovative solutions to combat childhood obesity and help children build healthier lives by spreading awareness of the dangers of added sugar consumption.
[7] In June 2017, EChO- Eradicate Childhood Obesity Foundation, Inc. partnered with Pandora Reality to release a novel diet app, "SugAR Poke", free on iPhone and Android.
[9] Founder and President Laurent Adamowicz introduced SugAR Poke at the AR in Action Conference at New York University, followed by the launch of a Kickstarter campaign to allow for full development of the app.
[2][11] A research component to the initiative will pilot-test added sugar labels to prove the ability to influence food-purchasing behavior via a large-scale study conducted at food retailers and/or public school vending machines in the Boston/Cambridge, Massachusetts area.