It is a common, widespread shrub in central areas of the state, often growing on rocky ridges and hillsides and has serrated leaves and mauve, purple or pink flowers.

Eremophila georgei is a shrub growing to between 0.3 and 3 metres (1 and 10 ft) tall with its branches covered with a dense layer of white hairs.

[2][3]Eremophila georgei was first formally described by Ludwig Diels in 1905 and the description was published in Botanische Jahrbücher für Systematik, Pflanzengeschichte und Pflanzengeographie.

[4][5] The specific epithet (georgei) honours William George, a mine manager on the Mount Margaret goldfields, who collected the type specimen in 1902.

[4][2] This eremophila is common in central areas of Western Australia growing in sand, clay and stony soils on flats and rocky ridges in the Avon Wheatbelt, Central Ranges, Coolgardie, Gascoyne, Gibson Desert, Great Victoria Desert, Murchison, Nullarbor and Yalgoo biogeographic regions[2][3][6][7] Eremophila georgei is classified as "not threatened" by the Western Australian Government Department of Parks and Wildlife.