Eretz Acheret (Hebrew: ארץ אחרת, “A Different Place”) is an independent, not-for-profit organization in Israel that produces a bi-monthly Hebrew magazine, periodic English magazines, a bilingual website, and conferences.

Sheleg worked as a journalist for the Israeli daily Ma'ariv for many years before founding Eretz Acheret and had her own news commentary corner on Channel 2 television news.

[2] Eretz Acheret is a not-for-profit publication that is free from what Sheleg calls a “media of distraction” that concentrates on scandals, celebrity and hype.

[3] Eretz Acheret seeks to de-emphasize stories about extremism in an attempt to find a common social agenda for all sectors of Israel society.

Eretz Acheret also hosts an English content website and plans to publish a tri-lingual Internet magazine in English, Hebrew and Arabic.