[10][4] On November 6, 2022, Abbie Veitch and Eric Holthaus announced Project Mushroom, an initiative to create a safe social media service centered on climate protection.

The proposed service was to be run by users and its formation was in response to the harmful effects and biases embedded in established platforms like Twitter.

[13] The book employs a "speculative journalism" approach to imagine how communities and society will respond, while interviewing and using sources from contemporary thinkers and scientists.

[14] Holthaus focuses on the large scale organizing and social change needed to address the climate crisis rather than relying solely on technological solutions.

[14] The podcast Warm Regards highlighted the book in comparison with Kim Stanley Robinson's The Ministry for the Future—noting that they both share a similarly optimistic and future forward approach to the climate crisis.