From 1981 to 1986, he was one of the main photographers for "Smash Hits" magazine where his friend Neil Tennant was the assistant editor.
[citation needed] The first video he directed was "Opportunities (Let's Make Lots of Money)" for the Pet Shop Boys in 1985, his co-director being Andy Morahan.
He subsequently directed a series of Pet Shop Boys videos, including "Suburbia", "What Have I Done to Deserve This?
Watson also directed videos for a number of other pop artists including Holly Johnson and Yaz before concentrating on TV commercials.
[3] In later years Watson worked as Head of Photography at a small school located in Rye, East Sussex.