Ericaamerica

[2] Lucas Bowers studied painting at the Curtin University School of Art and worked as a graphic designer before moving into fashion.

The pair established ericaamerica in 2001, winning the nationwide Mercedes Benz Start Up Award and debuted at Australian Fashion Week in 2002.

In 2005 Lucas Bowers received the Western Australia Citizen of the Year award, in the category of Syd Donovan Youth Arts.

The juxtaposition of historical garment reference with contemporary sub-cultural influences is a consistent element of an aesthetic described by Harper’s Bazaar as "Victorian dandies meet modern tailoring"[4] Ericaamerica's reputation for theatrical catwalk shows gained prominence with the presentation of their 2003 runway collection "Revival" which saw them "dubbed the fashion prodigies from the west"[5] and according to critics, set a new tone for menswear presentations where the "models tread the black catwalk like evil dandies of a new fashion millennium"[6] Slender suits were tailored with custom made textiles, a feature the label has come to be known for.

An instant hit both in Australia and overseas the line was a featured show on the UK Vogue website and is now stocked in stores around the world.

The label is still continually engaged in these projects having created costumes for the show "Bio Kino: The Living Screen" by internationally renowned Bio-art collective SymbioticA.