It was founded by editor-in-chief and publisher Rena Tran and began publication in February 2008 under the title Erie Life Magazine, but went out of production in 2011.
The magazine was available in over 750 retail locations in Pennsylvania, Ohio, western New York, eastern Michigan, and southern Ontario and circulated to over 25,000 readers.
In its first two years, Erie Life Magazine saw an unprecedented growth, increasing distribution from only 25 small, independent retail locations to over 640 big box retail points in four states and southern Ontario including Barnes & Noble, Borders, Wegmans Food Markets, Walmart, Walgreens, Country Fair, Giant Eagle Grocery Stores, Chapters, and Indigo Books and Music.
The new title reflects the magazine's expanded coverage as it no longer focuses solely on Erie, but also areas surrounding Buffalo, Cleveland, Pittsburgh, and Ontario.
The rebranding also included moving the publication out of Erie, Pennsylvania, to its new home in Westfield, New York, to distance itself from being directly associated with any of the cities it covers.