The following year, together with designer Sergio Mazza, he founded Studio Artemide S.a.s., from which the Artemide Group was established, introducing the use of plastics for the design of objects inspired by his knowledge of missile engineering.

[3] He later became a member and one of the creators of Memphis, an avant-garde movement founded in 1981 by Ettore Sottsass, who also collaborated with Artemide.

From 1964 to 1984 he was associate professor of rocket engines at the Politecnico di Milano.

Considered one of the great protagonists of the Made in Italy design in the world, he specialised in designing lamps and lighting systems, which have received numerous awards, including the Compasso d'Oro.

He was vice-president of ADI – Associazione Design Industriale and held numerous positions within the Associazione Industriale Lombarda (Assolombarda), Federmeccanica, Confindustria, Ente Autonomo Fiera di Milano and at the Ministero per l'Università e la Ricerca.