The Erskine was an American automobile brand produced by the Studebaker Corporation of South Bend, Indiana, United States, from 1926 to 1930.
As a result, the company achieved numerous racing wins and a bigger share of the upper-price market.
This left Studebaker without an entry-level automobile in the United States, and Erskine, who had always been fascinated by smaller European vehicles, saw market potential in a short-wheelbase compact car, especially if it could expand Studebaker's presence in the European market.
[1] When introduced in time for the American 1927 model year, the car was named after its creator, and marketed as The Little Aristocrat.
However, Erskine also encouraged the payment of stockholder dividends from Studebaker’s capital reserves as the depression deepened; this inflated the value of the stock, and eventually weakened the company.