[1] Time magazine described his work as straddling "the worlds of commercial, art and fashion photography at once".

He was commissioned to photograph advertising campaigns for large international companies such as Levi's, Microsoft, and Nokia.

Olaf designed the 2014 Dutch euro coins with the portrait of King Willem-Alexander.

[9] Olaf died on 20 September 2023, at the age of 64, as a result of long-term emphysema weeks after receiving a lung transplant.

The Longfonds [nl], the Dutch non-profit organisation for lung patients, called it very brave that he had been so open about his illness.