[1] Construction of the Estadio Tres de Marzo began on 1971, when the newly founded football team of the Universidad Autónoma de Guadalajara (UAG), that back then played in the third tier of Mexican football, needed a stadium.

The stadium once again went through renovation in order to accommodate the 1986 World Cup which brought the capacity to 30,015 people after new standing room areas were created.

In 1999, Estadio Tres de Marzo underwent its last major renovation which included improvements such as a new pitch and drainage system.

The stadium earns its name for the founding date of the Universidad Autónoma de Guadalajara, On March 3, 1935.

Later, in 2009, Estadio Tres de Marzo was remodeled to fit the new modern look of Estudiantes Tecos and changed the stands' colors from being yellow and red, to wine red, while also drawing out the team's logo in the middle of both the east and west sides of the main stands.