He followed the albums with the singles "Por Las Noches" and "El Belicón" (with Raúl Vega), with the latter selling 480,000 units and being certified octuple-platinum in the Latin field by the Recording Industry Association of America (RIAA).
[4][5] His collaborations with Natanael Cano, "AMG" (alongside Gabito Ballesteros) and "PRC", became massive hits in the Latin music community after their use on TikTok, both charting on the Billboard Hot 100.
[5][6] In April 2023, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four.
[26] Focusing on building his sound, Pluma issued the single "Por Las Noches" on 11 June, a slowed-down sierreño track about an unintended breakup.
[26][30][34] On 3 June, the singer published "30 Tiros", an acoustic corrido about his success story, along with an accompanying music video directed by Barush surrounded by women and luxuries.
[37][38][39] A music video directed by Cesar Acosta starring Pluma and Conriquez holding rifles in the desert supported by a large crew was uploaded to YouTube upon its release, receiving 2 million views in its first 24 hours and being removed from the platform three days later due to public outrage.
[40][41] On 1 October, Pluma sang the song live onstage at the 8 Music Fest in Culiacán, serving as a replacement act for Junior H after his sudden cancelation from the event.
[42][43][44] El Colectivo de Mujeres Activas Sinaloenses, A.C. (CMAS AC) publicly denounced the act, claiming how the performance went against the goal of the festivities to mark "the beginning of the end of drug culture in Culiacán".
[44][45] In defense, the city council declared that while it disapproved of the projection of the drug leader's image, the municipal authority was "in favor of the freedom of expression of all artists", also considering how the singer was a last-minute addition.
[60][61] On 30 December, American regional Mexican band Fuerza Regida released their album Pa Que Hablen (2022), containing the track "Igualito a Mi Apá" with Pluma.
[63] The song rose to number 3 in the following week after receiving placements on major playlists on Spotify, the premiere of the "Igualito a Mi Apá" music video directed by Miguel, and the announcement of a new collaboration between Pluma and Cano titled "PRC".
[71][72] Varied versions of the track's first line (Me levanto, un baño y luego me pongo a forjar) went viral on TikTok, along with a dance craze originally performed by Pluma in the music video, stirring controversy for being re-enacted by children and its implications.
[82] On 27 February, Argentine rapper Nicki Nicole remixed "Por Las Noches", providing a new verse and additional vocals and adding a female perspective to the sierreño.
[16][83][84] A music video directed by Pepe Garrido was previewed on 2 March, starring Pluma and Nicole in a local bar taking turns singing the serenade as a distraught man cries in the background.
[86][87][88] A collaboration with Colombian producer Ovy on the Drums titled "El Hechizo" was published on 9 March to rave reviews, together with a music video directed by Cristian Aguilar.
[91][92] The mishap created buzz for possibly being controlled by the authorities considering the singer's activism on narcoculture and his immense appeal among the city with the highest number of adolescents in Mexico living in poverty.
[92][93][94] "Ella Baila Sola", a track performed by Pluma with the American Hispanic group Eslabon Armado as the lead single from their sixth studio album, Desvelado, was officially released to streaming services on 16 March after initially premiering on TikTok.
[95][98] On 17 March, Pluma hopped on a remix for the 2021 Latin reggaeton single "La Bebé" by Mexican singer-songwriter Yng Lvcas, citing about wanting a sonic shift from his previous releases.
[100][104] With "AMG", "PRC", and "Por Las Noches" concurrently charting with the arrivals of "Ella Baila Sola" and "La Bebé", Pluma recorded the most Hot 100 Spanish-language entries for any Mexican artist.
[112][113][114] Seeing a rise in streams, "Ella Baila Sola" reached number one on the daily chart of Spotify Top 50 - Global on 15 April, dethroning "Flowers" by Miley Cyrus.
[127] Serving as its chief executive officer and head of A&R, the singer released the track "Rosa Pastel" featuring Nuñez as his first single under the label to mark its foundation.
[142][143] On 13 May, Puerto Rican rapper Anuel AA teased on social media about an upcoming collaboration with Pluma, posting a photo with the singer guesting at the Inglewood stop of his Legends Never Die Tour to his Instagram account.
[161] Through interviews and live performances from 2023, it was speculated that Peso Pluma would release a collaborative EP with fellow singer Jasiel Nuñez in 2024,[162] as well as his fourth studio album.
[166] Citing Mayol, councilor of Viña del Mar René Lues wrote an open letter petitioning alcalde Macarena Ripamonti to recall the invitation of Peso Pluma for the festival.
[170] In February 2024, after a video of the singer with another woman in Las Vegas spread around social media, Nicki Nicole officially announced that her and Pluma would break up, with most of their posts with each other being deleted.
[177] A day before his performance at 23rd Coachella Valley Music and Arts Festival, the singer would announce his second collaboration single with Arcángel titled "Peso Completo", and confirmed that it would be part of his album Éxodo.
[193][194] A collaboration with fellow Mexican singer Kenia Os, "Tommy & Pamela" and its music video were also released as the album's ninth single on 18 July 2024.
"[206] Pluma considered the late young Mexican singers Ariel Camacho and Valentín Elizalde as his primary influences for his sound, interpreting their songs at an early age.
[17][206][209] In spite of this, Pluma has repeatedly acknowledged Bunny as a musical inspiration, conversing privately with the rapper while waiting for the set of Rosalía during Coachella 2023: "There are really only good things to say about him, and I have a lot of admiration and respect for him.
[55][211] According to a report of El Gordo y La Flaca on 12 May, the singer bought a 174-m2 apartment costing Mex$14,400,000 (US$800,000) at the Andares area of Puerta de Hierro, Guadalajara as his official residence.