[1] In addition to printing most of its own publications, Metroland operates as a commercial printer of flyers and magazines.
It produces specialty print products, magazines and newspaper inserts, which are geared toward specific market segments.
[10] On September 15, 2023, the company filed for bankruptcy protection and ceased production of all weekly community newspapers, moving to an online-only model.
[11] Metroland's regional and specialized business units can be grouped into five categories: Newspapers, Printing, Distribution, Digital Media, and Consumer Marketing.
Subsequently, Metroland built or acquired numerous online properties including save.ca, a website offering coupons and flyers; and gottarent.com, a Canadian apartment rentals listing site.
The general areas of interest these magazines focus on include lifestyle, leisure, parenting and transportation themes.
Expansion into customer fulfilment led to creation of a Metroland Digital division in 2008 to provide SMBs (small-to-medium businesses) with full-service online marketing capabilities such as fully custom websites, e-commerce websites, paid search (like Google Adwords), search engine optimization (SEO) as well as social media marketing and display advertising.
Other large media and publishing companies in the area are also engaged in convergence of their printing and digital activities, and constitute the primary market competition for Metroland in the region.