In the early sixties, he became a partner in the "Agencia de Publicidad Cóndor" an advertising agency funded in 1942 by Ruperto Vergara Santa Cruz, company that he ended up owning.

On 1970, when the marketing sector faced a crisis in Chile, due to the political, social and economic situation, he travelled to Europa and Asia looking for new projects.

According to the writer Maria Carolina Geel, in his text, Cruz Vargas keeps his flat and surreal poetic style, characterized by simple language instrumentalized to sublime love, life and nature.

The poet Emilio Antilef, who prefaced, Cruz Vargas defined as "a child who does not renounce dreaming, the same as living with the adult life struggling to pieces and holds them with claws that poetry is capable of to find the magnitude of resources".

His presence, at the same as the english artist William Blake (1757–1827), it will always reflected in his pictorial and literary work, a singular duplicity in Chile, the noblest way to perpetuate on the history of his country and transcend to future generations as model of effort and tenacity.

Their actions was always creative, honest and responsible in all companies he undertook has the best expression in his family: he was an excellent husband, father, conductor, protector and a grandfather worthy of admiration and respect.