Eureka (company)

Eureka is an American home appliances brand owned by Chinese company Midea Group that manufactures vacuum cleaners, including uprights, cordless, canisters, sticks and handhelds.

In 1922, they introduced the Eureka Model 9, which undercut their main competitor Hoover by 50% in price, with the same horsepower motor and a front-mounted bag that customers preferred to Hoover's rear-mounted bag, offered with a 10-day home trial, becoming the Model T of the vacuum cleaner industry, selling 1 million units in three years.

Partly due to the costs of a massive door-to-door sales force, along with the Great Depression, in the late 1930s the company went into the red, divesting its door-to-door force in 1940, and still operating in the red until it was saved only by World War II and a wartime production business.

[6] The company went on to expand its horizons, eventually manufacturing such diverse items as heaters, air conditioners, a wooden lung, and school furniture.

In 2004 the Eureka Company name was discontinued and replaced with Electrolux Home Products Division, although the brand name was still used.