Real estate developer Ted Lee had considered making a land investment in Laughlin, Nevada during the 1980s, but ultimately passed on the idea.

The group wanted to build a hotel and casino on the land, but eventually abandoned the project and sold the property around 1989 to Lee, who proceeded with the idea.

[3] He put his project on hold when construction began across the street on a rival hotel-casino called the Virgin River,[2] which opened in 1990.

[1] Construction was halted by the city at one point because the general contractor on the project had failed to comply with building codes.

[2] The hotel was affiliated with the Holiday Inn brand and opened in August 1996,[6][7] with 215 rooms,[2] located in a four-story building.

[2] According to Lee, observers were critical of the Rancho Mesquite's layout, although he believed that having two different buildings, separated by a parking lot, would provide better access for local patrons of the casino.

Greg Lee became familiar with regular customers and their opinions of the property, and he used this knowledge to improve the Rancho Mesquite by adding a steakhouse and newer slot machines.

[10] That year, the Eureka surpassed the Virgin River to become the most successful casino in Mesquite, which was seeing a continual rise in its population.

[4] In 2010, the Eureka began hosting a popular and annual Fourth of July celebration known as "Rockets over the Red Mesa".

[17][18][19][20][21] In February 2013, the Eureka hosted an off-road vehicle event on vacant land adjacent to the resort.

The event was attended by 7,000 people, and included Nitro Circus rider Tanner Godfrey breaking a Guinness World Record for longest jump on an ATV.

[22][23] Later that year, the resort allowed the installation of a radio transmitter on its roof to expand coverage for KNPR.

[24] After two years of consideration, the Lee family announced in October 2015 that they would sell their interest in the Eureka to its 550 workers through an Employee Stock Ownership Plan (ESOP).

Greg Lee said that the gaming industry had been stagnant since 2007, and that an ESOP would allow the Eureka to strategize future growth.

[28][29] Two months later, the Mesquite City Council unanimously approved the transfer of gaming and liquor licenses to the ESOP.

[43] The Lees own and operate another Eureka casino in the Las Vegas Valley,[10][44] at 595 East Sahara Avenue.

[50] The property, now called The Brook, underwent a yearlong, multi-million dollar renovation and features a casino, poker room, racebook and DraftKings sportsbook.