[1][2] It regularly moves to different host cities; in 2009, it took place in November at the Beurs van Berlage in Amsterdam, the Netherlands.

Started in 1988, the Eurobest Awards honour creativity over 14 different entry sections: PR, Film, Print, Outdoor, Direct, Promo & Activation, Media, Interactive, Mobile, Radio, Design, Craft, Integrated and Branded Content & Entertainment.

[8] Through a programme of seminars, workshops and events, sessions provide space for the industry to debate and be inspired by the latest thinking.

In 2009, speakers at the event included creatives from Taxi, Crispin Porter + Bogusky, Facebook, Adidas, 180 Amsterdam, Microsoft Advertising, Tribal DDB, Wieden + Kennedy, Glue, Spotify, Leo Burnett, Naked, Hyper Island, AKQA, McDonald's and Wired.

[9] In 2012, some of the speakers on stage included artist Niels Shoe Meulman, Bompas & Parr, Sir John Hegarty, Aardman Animation's Peter Lord and Martin Green, the Head of Ceremonies for London 2012.