Euroflorist

Euroflorist is a Swedish flower delivery chain founded by Peter Jungbeck in 1982 as Svensk Blomsterförmedling in Malmö, Sweden.

In 2010, Euroflorist acquired the UK based flower delivery service Eflorist/Teleflorist.

[1] In 2021, the investor consortium Euroflorist 2.0 AB have jointly acquired 100% of Euroflorist; behind Euroflorist 2.0 AB are Magnus Silfverberg, former CEO of Bisnode and Betsson, and Johan Tjärnberg, CEO of Trustly, and a consortium of co-investors including Richard Båge, Jakob Tolleryd, NEA Partners, Inbox Capital and Tagehus.

Euroflorist also has independent companies in Austria, Belgium, Denmark, France, Germany, Norway, Poland, Sweden, Ireland, UK and The Netherlands.

In 1984, Euroflorist became a partner of Teleflor International Ltd., a global flower delivery network with over 54,000 florists.