Registered as a non-governmental organization, EP's stated goal is to provide English-language material to those interested in Ukrainian topics such as business issues, the economy, military conflict, and tourism.

Euromaidan Press was founded in by Ukrainian volunteers as a newspaper based online in order to provide independent news reporting on issues relevant to Ukraine.

[2] The newspaper's founding was an attempt to "collect, rely on, and promote non-partisan, non-religious, non-biased information", as a way to address what the organization saw as a disinformation campaign by Russia in Ukraine.

[2][13] Writing in the Journal of Soviet and Post-Soviet Politics and Society, contributor Tatiana Bonch-Osmolovskaya characterized the news organization among, "a series of online initiatives aimed at raising global awareness of Ukrainian issues".

[3] J. L. Black and Michael Johns, in their book The Return of the Cold War: Ukraine, The West and Russia (2016), cited the news organization as a resource, commenting it had a "colourful website".