Europa was a New Zealand-owned oil company that was operated by the Todd family in New Zealand, in competition with overseas firms such as Texaco (now Caltex in NZ), Plume (now Mobil), Shell (now Z Energy) and Atlantic (now Mobil).
[1][2] In the early sixties the company was fined a large sum in a Transfer pricing scandal.
[citation needed] In 1972 British Petroleum NZ acquired a 60% interest in the company.
[3] During this time, the company produced what was an award-winning television advert that featured American rock legend Stevie Ray Vaughan and New Zealand Blues legend Midge Marsden as part of the "Travellin' On" television adverts.
[4] This would be the last major television advert used until 1989 when the Europa brand was replaced with the BP shield.