The aim was to facilitate European integration by fostering a Pan-European identity among the populations of the EC member states.

[12] Following the foundation of the European Union in 1993, observance of Europe Day by national and regional authorities increased significantly.

Germany in particular has gone beyond celebrating just the day, since 1995 extending the observance to an entire "Europe Week" (Europawoche [de]) centered on 9 May.

[17] The EU institutions open their doors to the public every year in Brussels and Strasbourg, allowing citizens to visit these places.

Given the occasion, the above-mentioned EU institutions launched several online events to commemorate the importance of the date.

On 8 May 2023, the President of Ukraine[30] established a decree to celebrate Europe Day on May 9, coinciding with EU member states.