It was accompanied by a short film which indicated some of the themes from the forthcoming album and previewed excerpts from both the single and other songs, though at this point there was no formal announcement about its release.

[11] On 23 April, Amber Arcades announced the release of the new album, along with another single "Simple Song".

[2] Amber Arcades said of the single: I wrote this song exactly a year ago while on holiday in Guillestre, a small town in the French Alps.

I was kind of in a sad place and my boyfriend had dragged me along to get away from all that, but I guess it doesn't really work like that, ha.

[4] Aggregator Album of the Year gave the release a 71 out of 100 based on a critical consensus of 12 reviews.