While particular focus is placed on young people (primarily between 15 and 24 years old), other key target audiences include European development experts, academia, civil society in the 28 EU Member States, policy makers, media and the broader public.
[4] Campaign activities included dedicated EU development days, development storytelling, education materials for students, social media campaigns, special edition newspapers, public debates, movie screenings, initiatives with schools and universities, competitions, exhibitions, flash mobs, road tours and much more in all EU member states.
Examples include Afropean+, a one-day public event (17 January) dedicated to interculturality which marked the opening of the European Year for Development in Brussels.
Distribution in 18 EU member states of a special edition of the EYD Days publication, which focuses on positive stories from the development countries in order convey the idea that ending poverty is not impossible.
The headline theme under which the panel discussions, special addresses, workshops and press conferences took place, was "Our world, our dignity, our future", the motto of the European Year for Development.