[1] eva is a mobile app and social networking service that was launched by Forbidden Technologies plc - creator of cloud-based video editing software FORscene - in summer 2015.
[2][3] Its co-founders include Stephen B. Streater (founder of Eidos Interactive[4]), Aziz Musa (CEO of Forbidden Technologies plc[5]) and Jens Wikholm (award-winning celebrity and portrait photographer[6][7]).
[11] In order to make a video on eva, a user simply holds their thumb on the in-app record button and releases it when they are finished.
[12] Working with service design consultancy we are experience (or wae[13]), eva's initial structure was created and launched in an incredible 30-day sprint that made waves in the press.
[14][15] In autumn 2015, eva - working with Chameleon PR - funded research into stereotypes surrounding bearded men, a piece of research that was picked up by over 100 global publications including the Huffington Post,[16] the Independent,[17] and Cosmopolitan (magazine).