Artists on the label include Bob Frank and John Murry, Jeffrey Luck Lucas, Kira Lynn Cain, Christine Shields, Danny Pearson, Birdgang, Ryan Auffenberg, Chuck Prophet Frank and Murry were both raised in the American South and moved to the San Francisco Bay Area.
The label's first release was "World Without End", coming in July 2007 several months after its European debut on Decor Records.
The label offices are located at 1441 Howard Street, home of Closer Recording studios, owned by producer and engineer Tim Mooney, the former drummer for American Music Club, The Toiling Midgets, and The Sleepers.
The label views itself as a collective that is influenced by and is attempting to recreate the spirit of Stax, Motown, Muscle Shoals, and Sun Records.
Musicians such as Sean Coleman, Tim Mooney, John Murry, Nate Cavalieri, and Quinn Miller have appeared on a number of these recordings and Sean Coleman has engineered two of them and produced and engineered one, Kira Lynn Cain's "The Ideal Hunter", released in May 2008.