[5] Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories.

[7] Some of their slogans directly addressed physical appearance, such as the 1970s campaign titled "Farewell to the Ugly Cigarette Pack.

[9][2] Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes.

Shorter 100mm Eve in Regular and Menthol boxes were eventually reintroduced in 1985 but gradually disappeared due to a lack of consumer interest.

In 1990, Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor.

[1] The butterfly band around the filter and above the rings with the Eve logo now appears as a subtle watermark, as opposed to the bright colors featured in the past.