This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.
Due to the complexities involved, the extensive body of knowledge required, and the rapidly changing environment, event management is frequently cited as one of the most stressful career paths, in line next to surgeons.
Consequently, most venues require the organizers to obtain blanket or event-specific general liability insurance of an amount not less than $1,000,000 per occurrence and $2,000,000 aggregate, which is the industry standard.
Event greening should start at the inception of the project, and should involve all the key role players, such as clients, organizers, venues, sub-contractors, and suppliers.
[8] Event management software companies provide event planning with software tools to handle many common activities such as delegate registration, hotel booking, travel booking, or allocation of exhibition floor space.
Some mobile event apps can help participants to engage with each other, with sponsors, and with the organizers with built-in networking functionality.
There are an increasing number of universities which offer training in event management in the form of both certificates and undergraduate or graduate degrees.
[11][12] The program leverages core training in both hospitality, covering lodging operations, tourism, guest services, accounting, and marketing as well as event management, including sales, promotion, technology, design, risk management, and catering with electives available for specific interests, such as cruises, clubbing, wine, or trade shows.
To supplement their candidacy, persons interested in event management typically earn one or more certifications which offer specialization into particular fields.